Please join us at the 2009 Product Management Education Conference (PMEC) in San Jose, CA November 16 and 17. The theme this year will be “Cracking The Code: Deciphering The Secrets From The Inside”. To make sure you can’t resist attending the AIPMM and the 280 Group have put together an incredible deal for you More »

The Great Demo

I saw a really great demo a few weeks back – it was by far the most useful product I had seen in several years. It was one of those demos where there were at least seven or eight things that completely blew me away. As we were watching it… More »

There is a good article at http://www.paulgraham.com/makersschedule.html. I think the take away is that… More »

I run the 280 LinkedIn group, and have for several years now. We have over 13,000 Product Management and Product Marketing professionals in the group. There are some great discussions and excellent Product management related job postings.

However, there is also WAY too much spam.

Why? Because there is no “Moderate” feature on LinkedIn Groups. More »

We have just announced our Fall training schedule, including ten new marketing and product management courses at http://bit.ly/HZ1Aq with a discount for early registration.

Here is a list of courses: More »

Brian Lawley

Brian Lawley is the CEO and Founder of the 280 Group (www.280group.com) and former President of the Silicon Valley Product Management Association (www.svpma.org). During his twenty year career in Product Management he has defined, launched and marketed over fifty successful products. He is the Author of the book “Expert Product Management” and “The Phenomenal Product Manager“. In 2008 he won the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego.

The 280 Group is the world’s leading Product Management and Product Marketing consulting and training firm, and has been featured on CNBC’s World Business Review and the Silicon Valley Business Report. Formed in 1996, the company has helped tens of thousands of companies to learn and implement best practices, resulting in better products and increased revenues. Major consulting clients of the 280 Group include SAP, Nokia, Toshiba, Etrade, Intel, Cisco, Adobe and Palm as well as dozens of small and medium-sized high-tech companies.

The 280 Group Methodology, Training, Toolkits and Templates are used by thousands of customers worldwide, including 3Com Corporation, Agile Software, Agilent Technologies, Autodesk, Cisco, Citrix, Claritas, D-Link, Dolby Laboratories, Fandango, Hewlett Packard, IBM, Monster.com, NEC, NetManage, SugarCRM, Travelocity, VeriSign, VMware and Yahoo. The Procedural Requirements Management methodology (for writing market and product requirements) is included in the Microsoft Windows SharePoint Services 3.0 Application Templates. Additionally, Intel has licensed the Product Manager’s Toolkit, Product Roadmap Toolkit and Product Launch Toolkit for use worldwide by their IT product managers.

Twitter:brianlawley

PM 2.0: The Product Marketing & Product Management Newsletter
April 9th, 2009

PRODUCT MANAGEMENT MANIFESTO
A stake in the ground about what product management is and why it is critical to a company’s success.

PRODUCT NAMING GUIDELINES
Naming a product is difficult. These guidelines will help you choose a compelling name that makes your product more successful.

WHAT MAKES A DEMO TRULY REMARKABLE
By Peter Cohan

Read the newsletter here.

Brian Lawley
CEO, www.280group.com
Author, Expert Product Management

We’ve made a few new free product management templates available:

- Competitive Matrix Feature Comparison Chart

- Product Launch Plan Marketing Budget

Both of these are also included in the new Product Launch Toolkit, along with a “Top 10 Product Launch Mistakes” White Paper.

On April 3rd and 4th CNBC’s World Business Review will be doing a segment on trends in Product Management and Product Marketing. Topics covered include the rising importance of Product Management in organizations, new challenges facing companies and what the hottest tech trends are in Silicon Valley. Alexander Haig, former Secretary of State interviews Brian Lawley, President and Founder of the 280 Group and President of the Silicon Valley Product Management Association. A complete list of airing times is available at http://www.wbrtv.com/broadcast/1826.htm. Additionally, the entire segment can be viewed on the 280 Group website at http://www.280group.com/news.htm.

The upcoming SVPMA event should be a good one – the topic is “Evolving the Product Management Process to Match Company Growth”. I see so many examples of companies that have either too much or too little PM based on their size and what stage they are in.

If you attend the event say Hi to me.