Join us for “How to tear apart your competition”

Brian Lawley will be presenting at the Northern California Business Marketing Association in January.

To sign up go to: http://norcalbma.org/programs/productmarketing_html

Competitive Analysis remains an underleveraged – yet – powerful tool in the product strategist’s arsenal. Most companies know who their competitors are. Yet competitive analysis is rarely done in an in-depth manner and usually only covers feature checklists of similar products. This presentation will cover how to examine every aspect of your competition so that winning strategic plans can be put in place. This includes a four-step process for developing competitive analysis for both internal and external audiences and topics such as SWOT analysis, Porter’s five forces, channel, team/company, product features, funding and others.

Date/Time:
Thursday, January 21st
8:30 a.m. to 10:00 a.m.

Location:
Scott’s Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555
Directions

Pricing:
$15 BMA members / $30 non-members*