Competitive Analysis Toolkit & New PM Office Released

We are very excited to announce the release of our newest product: The Competitive Analysis Toolkit ™. The competitive analysis toolkit is a comprehensive set of templates and a narrated training course that will help you to quickly and thoroughly tear apart your competition in record time.

We are also releasing version 2.0 of our award-winning Product Management Office™ Professional. Version 2.0 adds the competitive analysis toolkit to give you all seven of our toolkits (Product Manager’s, Roadmaps, Launches, Product Reviews, Beta Programs, Competitive Analysis and Developer Programs – a total of 183 templates and six narrated training presentations).

Using the knowledge you gain and the contents of the competitive toolkit you will be able to:

• Brief your team and executives thoroughly to show you are a market expert
• Build a reality-based strategy for your product to win
• Do more effective product, roadmap and marketing planning
• Arm your sales force with excellent competitive selling tools

What’s included in the competitive toolkit:

1.) 50 slide narrated training presentation “How to tear apart your competition”

2.) 17 templates:

• Company backgrounder (for each competitor)
• Win Loss Summary Chart (for each competitor)
• Industry Life Cycle Model
• BCG Matrix
• Porter’s Competitive Five Forces Model
• Performance Grid
• Positioning Statement & Matrices
• Competitive Scope and Differentiation
• Competitive Feature Matrix Comparison Chart
• SWOT Analysis
• Market & Strategy Roadmaps
• Internal Company Presentation of Findings
• Executive Summary
• Product Benefits Comparison Template
• Added Value Matrix
• External Presentation Competitive Comparison Sales Tool

3.) Samples:

• Porter’s Competitive Five Forces Model
• Positioning Statement & Matrices
• Win/Loss Summary Chart
• Competitive Comparison Sales Tool
• Competitive Scope and Differentiation
• Industry Life Cycle Model
• Market & Strategy Roadmaps
• SWOT Analysis

The competitive analysis toolkit and templates are available now at http://bit.ly/3oXJG4