Posted on | January 16, 2012 | 1 Comment
This post was written by Brian Lawley
Optimal Product Process book now available!
We are VERY excited to announce the availability of our newest book in the 280 Group Press series:
Optimal Product Process
A Modern and Flexible Standard for Highly-Effective Product Management and Product Marketing.
The book describes the standard product process that all products go through, including seven phases during the lifecycle.
Based on the worldwide standard ProdBOK from AIPMM, the Optimal Product Process can help your company to do Product Management and Product Marketing much more effectively.
And the best thing is that you can download it at no cost along with the most recent version of our free resources, including our white paper library, free templates, samples of our toolkits and more.