Be a Product Manager, NOT a Product Janitor

Be a Product Manager, NOT a Product Janitor™ We’ve been consulting and training inside of companies worldwide for over fourteen years, and one thing we noticed is a trend. Since Product Management is often not well-defined or well understood (see the Product Management Manifesto and our white paper on Product Management versus Product Marketing for [...]

Austin pCamp session: Standard Seven Phase Product LifeCycle

Brian Lawley, CEO and Founder of the 280 Group, will be presenting at Austin’s upcoming pcamp. The topic is: The Seven Phase Standard Product LifeCycle: What you MUST know for your products to succeed

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  • Product Management Rule 8: Market Research Must Be Actionable
  • Product Marketing Rule 7: Business Research is About Decisions, Not Questions
  • Product Management Rule 7: There Is a Fine Line between Knowing It All and Being a Know-It-All
  • Product Marketing Rule 6: Work Effectively with Analysts
  • Product Management Rule 6: Product Management Is Inherently Political

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