Best Marketing Books: Reading List
A reading list of the best Marketing books for Marketing professionals and
Product Marketing Managers. Also see our best Product
Management & Product
Marketing books...
Resources
BLOGS/ARTICLES
White Papers
PM 2.0 Newsletter
Product Management 2.0
Cool
Products Blog
Marketing
Strategy
Opinions
OTHER
SV Marketing
Directory
Seth
Godin Bull Market
Product
Mgmt Assn's
PM Job Description
Companies to
Watch
PM Software Comparison
PM Webinars
BOOKS
Book
Reviews
Product
Mgmt Book
Product
Marketing Books
Best
Marketing Books
FREE
TOOLS
MRD Samples
Feature
Priority Matrix
Dev Program Roadmap
Bug & Feature Database
AdWords
ROI Calculator
Competitive Matrix
Launch Marketing Budget
Adwords Strategies
Positioning: The Battle For Your Mind
Positioning is one of the best marketing books ever written. It deals with the problems of communicating your message in an overcommunicated world. Want to own a specific place in your customer's mind? Positioning will help you understand how to create compelling and effective marketing that cuts through the noise.
This book provides some excellent analogies between war and marketing - how to assess your position and what strategies to use to take on your competitors. As they say, "Marketing is war", and you have to be prepared to best attack and defend. A fun and easy read.
Another easy book to read, it talks about what is required for marketing strategies to work. For example, if you stretch the truth too far and it is obvious to consumers that your product is not the best, you won't get away with it. Just as you can't outwit the laws of physics, you can't go against the laws of marketing.
This is one of the classic marketing books (and one of the best). Geoffrey Moore lays out the strategy and theory behind how to take your product from the small early adopter segment and use vertical market strategies to gain traction and revenue growth.
This isn't so much a marketing book as it is a fascinating way of looking at "How Great Companies Innovate at Every Phase of Their Evolution". Yes, Marketing and great products are part of the mix, but companies that are successful long-term also apply some other critical strategies.
Purple Cow is all about bringing the best, truly remarkable new products to market. Seth Godin, the author states that the checklist of tired 'P's marketers have used for years to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. Truly innovative products and marketing programs from companies that understand Product Marketing are the answer.
Seth Godin focuses on using the technique of telling unique and great stories to market your products rather than presenting solid factual information. While a contentious theory, it is definitely one worth reading about and considering in your marketing plans.
Unleashing the Ideavirus
This book is somewhat of a bible on how to create viral products and services. Packed with the best examples of products that succeeded using viral marketing, it is an entertaining and fun read that every Marketing Manager should dive into.
The Product Marketing books on this page are listed as a resource for Product Marketing Managers who work on software and hardware products.