CNBC World Business Review: Trends in Product Management

On April 3rd and 4th CNBC's World Business Review will be doing a segment on trends in Product Management and Product Marketing. Topics covered include the rising importance of Product Management in organizations, new challenges facing companies and what the hottest tech trends are in Silicon Valley. Alexander Haig, former Secretary of State interviews Brian Lawley, President and Founder of the 280 Group and President of the Silicon Valley Product Management Association. A complete list of airing times is available at http://www.wbrtv.com/broadcast/1826.htm. Additionally, the entire segment can be viewed on the 280 Group website at http://www.280group.com/news.htm.

Product Launch Toolkit & White Paper Released

We're excited to announce the release of our latest toolkit - the Product Launch Toolkit(tm).The 280 Group is also making available a complimentary white paper on our website: Top 10 Product Launch Mistakes.

The toolkit helps you to plan and execute high-impact launches using templates, samples, guidelines and a narrated presentation that teaches you best practices.

It includes the following:

Narrated Presentation:
How To Plan & Execute a Successful Product Launch:

• Based on twenty years of experience launching successful products
• Teaches best practices for product launches
• Covers types of launches, setting goals and all key elements

Templates
To make your planning more effective and save time:

• Product Launch Plan
• Competitive Product Comparison
• Press Release Background Document
• Press Release
• Press Kit Checklist
• Product Overview One Pager
• Features & Benefits
• Product Launch Checklist
• Product Launch Marketing ROI Calculator
• Product Launch Marketing Budget
• Collateral & Sales Tools Checklist
• Competitive Feature Matrix
• SWOT Analysis
• Online Advertising ROI Calculator
• Positioning Statement & Matrices
• Press & Analyst Presentation
• Customer Presentation
  

Samples
To leverage when creating your own plans:

• Competitive Comparison
• Features & Benefits
• Positioning Statement & Matrix
• Press & Analyst Launch Timeline
• Product Launch ROI Calculation
• Product Launch Timeline
• Product Launch Marketing Budget
• Press Release Sample

Guidelines
To help you implement best practices and avoid costly mistakes:

• Product Naming
• How to Write Features and Benefits
• Press Release Guidelines
• Top 10 Product Launch Mistakes
• Google AdWords Tips & Strategy

Find out more about the Product Launch Toolkit.

Or get a copy of "Top Ten Product Launch Mistakes".

Startup University: Mashup for Startups Friday Mar 2

I'll be participating at the Startup University: Mashup for Startups event on Friday, March 2nd.

It looks like it will be a great event - lots of good speakers and excellent advice for anyone who is thinking about doing a startup.

Admission is free - hope to see you there!