Wednesday, August 25, 2004

Product Manager's Toolkit

One of the things that clients have asked us for over the years are a set of best practices templates to help them with writing MRDs, positioning documents, marketing plans, etc.

I'm excited to announce that tomorrow we'll be launching the Product Manager's Toolkit. It includes over 25 Product Management templates and Product Marketing tools, samples of documents and 280 Group white papers. We also give customers a half hour of consulting time to pick our brains before beginning writing or after they have written a draft and want an opinion.

You can check out the toolkit here...
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Friday, August 20, 2004

Treo 600: A less than whole product

I've been using a Treo 600 for about six months now. I originally bought it because I didn't want to have to carry both my Nokia phone and my Palmpilot around - I wanted one small device. I was pleasantly surprised when I got it and discovered all kinds of other features that I hadn't realized would be so valuable. The Treo 600 at $450 is a premium brand product and so far I was having a premium product experience.

The first unit I got suffered from a minor hardware problem, so I had them send me a replacement model. It took over 30 days to arrive, but since the one I had worked that was fine.

But this week I had an experience that makes me want to seriously reconsider dumping the Treo and going back to just a simple and reliable cell phone solution.

The touchscreen on the Treo went out, which made using the phone very difficult. It was still usable (barely), but since I access all kinds of functions I need to be able to tap the screen to use it effectively. Worse yet, the phone started to lock up and get more sluggish even after a hard reset, and finally just got stuck on the "Tap the Stylus" calibration screen. I called PalmOne - the bottom line was that after 3 phone calls with reps that struggled to understand what I was saying they indicated they would have to send me a replacement unit.

Here's the part where the concept of a whole product solution breaks down (a whole product solution means that a company provides ALL of the components that customers need and that match their customer promise).

PalmOne told me it would take 7-10 business days for the replacement to arrive. Keep in mind I use this phone to run the 280 Group all day every day - without being able to answer client calls, check email on the fly, and access my calendar etc. I stood to potentially lose several thousand dollars worth of business. Worse yet, PalmOne indicated that advance replacement costs $25 (even though the product is fully under warranty). When I asked to speak with a supervisor I was told none were available. So I asked to have one call me back: "Sorry, that's against our policy". So I asked for the Supervisor's name and direct number "Against our policy to give this out". Okay, I thought, I'll go ahead and put in the replacement order and then talk to a supervisor later today. "Sorry, but if we place the order now we can't modify it later even if the Supervisor wants to do something to expedite it".

At this point I finally gave up. I ordered the phone and went to the wireless store, got a cheap loaner phone (which is quite reliable and only cost $70), and started to consider whether I could dump the Treo altogether.

As it turns out the phone arrived within a few days and Palm waived the $25 fee. Unfortunately the magic synchronization that Palm hooked me on as a customer years ago failed this time, and I lost all of the category information I had carefully entered over the years for the more than 900 contacts in my address book. With a few hours of work, research and struggling I was able to recover from this as well.

So now I'm out about 5-6 hours of my time (which is worth much more than the cost of the Treo). I've had a horrendously bad customer experience even though I paid a premium price. And the product that originally thrilled me because it worked so seamlessly now has left a very bad taste in my mouth.

Don't get me wrong - I think the Treo 600 is a brilliant product, and I don't want to have to give it up. But the phone itself is only a small part of the solution that I paid for. Without the support and quick turnaround replacement policies that a professional needs it is only 1/2 of a whole product solution.
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Monday, August 09, 2004

Out of state plates

I have a theory that one of the ways to gauge the activity level here in Silicon Valley is by the number of out of state license plates that you see on the road. For a while during the boom it seemed like one out of every 3 were from out of state - people were flocking here to try to strike it rich. During the bust, of course, there was a long period where there weren't any out of state plates at all.

I've noticed that this has changed over the past few months. License plates from places like Oregon, Nevada, Virginia, Texas and other states have begun to appear. Perhaps this is a more useful leading indicator for the valley than the unemployment statistics (which always seem to have some underlying flaw to them).

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