PM 2.0: The Product Marketing & Product Management Newsletter
Extra Product Management Rules!
We had too many great rules that were submitted by our authors to fit into our new book, 42 Rules of Product Management. In order to share them with our readers we have been updating our blog with the bonus rules, we couldn’t keep them to ourselves!
Articles:
“Rule 44: Focus on Breakthrough Innovation for Products”
We loved Janet George’s extra submission for our book.
“Product Management Rule 43: Life is Short”
This is the first in a series of additional rules that couldn’t fit in the book.
‘Cookies’ Cause Bitter Backlash” – Wall Street Journal, September 19, 2010 [Part 2]
Re-spawning a program after you think you have deleted it is the way that “scareware” applications work. Scareware refers to the phony anti-virus programs that pretend to scan your system and warn you that your system is “infected” with viruses. If you buy the program, you can get rid of this virus. Of course, the only real virus is the scareware program itself, planted on your system by cybercriminals.
Andreesen’s new “Rockmelt“ Browser – First Take
I got an invitation from a colleague of mine this morning to try Rockmelt, a new browser from a company backed by Marc Andreesen. Unlike the other reviews I have read of it, in my first look here I found a lot to like.
I want to like Basecamp… I really do, but I just can’t seem to get behind it. I was introduced to Basecamp a few months back while working on a huge project that desperately needed a portal. This project had many parts, associated files and many members from different companies who had never met face to face. While I think that Basecamp has a few things going for it, I have a few issues.