Product Review Program Toolkit Released

We're excited to announce that we have released the 280 Group Product Review Toolkit(tm). The toolkit contains a narrated presentation called "How to Get Phenomenal Product Reviews" as well as a White Paper "Top 10 Product Review Program Mistakes", which can be downloaded for free.

Also included are the following files:

Templates:
Reviewer's Guide
Product Review Program Plan
Competitive Product Comparison
Reviewer's Kit Cover Letter
Roles & Responsibilities Matrix
Reviewer Tracking Database
Product Review Program NDA
Product Review Program FAQ
Press Release Background Document
Press Release
Press & Reviewer Kit Checklist
Company Backgrounder
Competitive Product Comparison
Press Presentation
Analyst Presentation

Samples:
Four Reviewer's Guides
Press Release
Testimonials & Success Stories
Screen Shots
Competitive Comparison

Guidelines:
How to Write Features and Benefits
Press Release Guidelines
Press & Analyst Launch Timeline