Product Launch Toolkit & White Paper Released

We're excited to announce the release of our latest toolkit - the Product Launch Toolkit(tm).The 280 Group is also making available a complimentary white paper on our website: Top 10 Product Launch Mistakes.

The toolkit helps you to plan and execute high-impact launches using templates, samples, guidelines and a narrated presentation that teaches you best practices.

It includes the following:

Narrated Presentation:
How To Plan & Execute a Successful Product Launch:

• Based on twenty years of experience launching successful products
• Teaches best practices for product launches
• Covers types of launches, setting goals and all key elements

Templates
To make your planning more effective and save time:

• Product Launch Plan
• Competitive Product Comparison
• Press Release Background Document
• Press Release
• Press Kit Checklist
• Product Overview One Pager
• Features & Benefits
• Product Launch Checklist
• Product Launch Marketing ROI Calculator
• Product Launch Marketing Budget
• Collateral & Sales Tools Checklist
• Competitive Feature Matrix
• SWOT Analysis
• Online Advertising ROI Calculator
• Positioning Statement & Matrices
• Press & Analyst Presentation
• Customer Presentation
  

Samples
To leverage when creating your own plans:

• Competitive Comparison
• Features & Benefits
• Positioning Statement & Matrix
• Press & Analyst Launch Timeline
• Product Launch ROI Calculation
• Product Launch Timeline
• Product Launch Marketing Budget
• Press Release Sample

Guidelines
To help you implement best practices and avoid costly mistakes:

• Product Naming
• How to Write Features and Benefits
• Press Release Guidelines
• Top 10 Product Launch Mistakes
• Google AdWords Tips & Strategy

Find out more about the Product Launch Toolkit.

Or get a copy of "Top Ten Product Launch Mistakes".